How the Band-Aid was invented

http://ed.ted.com/lessons/how-the-band-aid-was-invented-moments-of-vision-3-jessica-oreck

Band-Aid is a classic example of brand genericization – goods whose brand name has become synonymous with the product, like Kleenex, Q-Tips, and Post-its. Click here for a Band-Aid timeline. This book also offers a comprehensive history of these handy bandages.

Earle Dickson created one of the most resilient products in consumer history: Band-Aids have repeatedly topped consumer trust surveys, supporting the argument that people return to brand names and respond to the idea of products “standing the test of time”. In recent years, Band-Aids have become increasingly personalized eferencing different characters in pop culture to appeal to tailor its product to certain demographics.

Key words in Band-Aid advertising suggest safety, reliability and durability. Take a look at a classic commercial from the 1950’s here. Then, see how their branding and advertisements have evolved over time here.

Previous knowledge assessment

Describing your favourite website

Think about one of your favourite webs and make a brief presentation.

You should say:

• what the website is
• what it offers
• how often you visit it
• explain why you like it so much

It is compulsory to present a script with your name and the relevant information to the teacher.

The presentation will take about 3 min.

Text book

Tecno 12-18. Libro de texto multimedia

2º ESO: Technology Programming and Robotics, libro de texto multimedia de "Tecno 12-18", 6 capítulos; precio 7,30 €. Se darán las instrucciones en clase para su compra.


Instrucciones para el pago del libro mediante tarjeta bancaria
Si el alumno dispone de un libro con pago mediante tarjeta bancaria, antes de mostrarse el libro (paso nº 3) aparece una pantalla en la que se solicita el pago (ver imagen). Cuando el alumno se encuentra en el centro educativo debe hacer clic en “Pagar en otro momento” para utilizar el libro con normalidad. A partir de la activación los padres o tutores legales del alumno disponen de 15 días para pagar el libro desde casa.